I make things that move - hearts, minds, brands, and sometimes whole companies.
For the last decade, I’ve helped restless brands find their voice, sharpen their edge, and stay unmistakably cool.
Sometimes that means crafting a manifesto. Sometimes it means launching a campaign, an org structure, a product line, or a prototype from a dream.
Sleeping Muse, Brâncuși, 1910. She’s been asleep for over a century. Move, and she wakes up.
I BUILD BRANDS WITH STRATEGIC FOUNDATIONS, NARRATIVE SYSTEMS, AND LIVING MYTHS THAT ALIGN TEAMS, MARKETS, AND MEANING.
Like redefining Dassault Falcon Jet for a new generation of wealth in China; creating visual scaffolding for orbital refueling for SpaceX; or designing brand infrastructure for ventures chasing the edge of what’s possible.
I GUIDE PROJECTS FROM SPARK TO LAUNCH - INJECTING CINEMATIC STORYTELLING AND CULTURE-FIRST SENSIBILITY.
Like reimagining Brompton Bikes for the American market through design-driven storytelling and cultural insight; developing a visual identity for a cannabis futurist brand; or developing a publicity campaign for Massimo’s Freedom Watch that reframed wellness as performance.
WHEN STORY BECOMES INFRASTRUCTURE, STRATEGY HAS TO SING. I HELP COMPANIES FIND THEIR VOICE, SHAPE THEIR ROLE IN CULTURE, AND SAY THE UNSAID.
Like turning Range Rover into an invitation-only myth; reimagining wellness through strategic provocation (yes, that was Martha, naked); or crafting the sensorial identity of a wearable designed to whisper, not shout.
I’VE DESIGNED MODULAR CONTENT MACHINES, BUILT AGENCY TEAMS INSIDE CLIENTS, AND AUTOMATED THE UGLY STUFF SO THE MAGIC GETS MADE.
Like rebranding the agency at CreativeDrive - naming studios, rewriting the brand book, and building the creative team from the ground up; or overhauling pitch ops for a global agency to turn teams and decks into strategy engines.
THE BEST IDEAS FEEL INEVITABLE. I HELP VISIONARY TEAMS BACKCAST FROM THE EDGE, MAKING PROVOCATIONS REAL.
Like creating visual scaffolding for a lunar mission developed for SpaceX; transforming a silicon-anode battery into a Wonderland-level narrative for Enovix; or turning ambient solar tech into an experiential light show for CES.
I DESIGN WORKSHOPS AND LEAD CONVERSATIONS THAT GET TO THE BONE OF THINGS.
Like staging a salon on the death of magazines; guiding a workshop where creatives met their shadow selves; or pitching a Mars mission to the wrong crowd.
NEITHER AM I. LET’S FIND OUT.